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5 Ways to Make Your Social Channels Work for Your Real Estate Business


As a real estate agent, you understand the importance of generating new, high-quality leads. Without them, you would have little success. While there are dozens of marketing techniques and tools you can use to capture the attention of potential clients, social media should be at the top of your list. Facebook, for example, is the most widely used social media platform in the United States with approximately 68% of the American population utilizing it regularly. Additionally, many potential clients spend ample time on Instagram with 51% of its users accessing the platform daily and 35% of users reporting that they check it multiple times a day.

While we could list off dozens of social media marketing statistics and show you why you should be using social media, that doesn’t matter. What matters is knowing how to make social media work for you and your real estate business. When done correctly, this can be a large avenue for generating leads and growing your company. Let’s discuss just five ways you can make social media work for your real estate business.

You Post the Right Content

This seems pretty obvious, right? Unfortunately, there are thousands of individuals who are posting content that does not connect with their audience. You want to post content that is engaging and makes your followers want to do, feel, or learn something. While it can certainly be overwhelming to come up with different content every single day, if you truly want successful social media channels, then develop your own publishing strategy. Create a calendar that lists the type of content you will publish, the topic, the source, and the time of publishing. You can make this calendar as specific or as basic as you desire. But, it can save you a lot of time and many headaches.

Utilize Video

Video marketing for real estate agents should never be overlooked. Video is powerful and statistics show it provides outstanding results. Users view more than 500 million hours of video on YouTube and viewers retain 95% of a video’s message. Research also shows that by 2020, videos will make up more than 80% of online traffic.

As a real estate agent, you can make video marketing work for you and the options are endless. You can create videos on the following:

  • Client testimonials
  • Business and company highlights
  • Question and answer sessions
  • Home tours
  • Educational videos
  • Agent profiles
  • Community events

If you want to increase your number of shares, you must create video. More than 92% of mobile video viewers will share videos with others and the average users will spend 88% more time on a website with video.

Focus on Timing

The timing of your posts can play a significant role in the success of your social media channels. You must dig deep into the platform of your choosing and learn about its user’s behaviors and any patterns or trends with your posting schedule. The best times to publish on social media will vary by platform and by the type of content you wish to publish. For example, when posting on Facebook, the largest social media platform, you may receive the most engagement on Weekdays and the worst time to seek engagement is on Saturdays.

Add Reviews and Testimonials

Great reviews bring great success More than 84% of people trust an online review as much as a personal recommendation and online reviews impact up to 67% of purchasing decisions. When you receive reviews and client testimonials, publish them. You can post them on your social channels and list them on your pages. An excellent option is to create video testimonials and record clients discussing their experience working with you.

Be Yourself

Utilize your social media channels so your followers can get to know you better. Don’t use it to only promote current listings. Share information about yourself and list many of the reasons why clients should hire and work with you. Publish information — ideally from your company blog — that makes you appear as an authority in the real estate industry. The wider variety of content and the more personable you appear, the more willing individuals are to reach out and request your services.

If you want your social media channels to generate leads and increase your business, you must put in the work. Posting inconsistently and the wrong content is not going to produce the desired results. However, when you learn all you can about a specific platform, you post at the right times and you publish engaging content, that’s when you will notice a difference.


Courtnie Erickson is a real estate content specialist for Getwrittn.com and has more than a decade of writing and editing experience. She has written for multiple real estate publications and real estate agents by creating blog posts, social media content, and web pages.



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