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Sphere of Influence (SOI) Marketing




What is SOI marketing? Sphere of influence. Your sphere might possibly be one of the most important marketing segments you have. That's why having a marketing strategy that keeps you and your business in front of them is essential.

In this short video, Metrix coach Brian Gubernick explains the various ways you can interact with your sphere and the importance of doing so every 17 to 21 days. For his team, frequency and consistency triumph content all day, every day.

Core concepts include:

  • Why asking, "Do you know anyone who wants to buy or sell real estate?" is an ineffective way to communicate with your sphere.
  • What a good SOI campaign looks like.
  • Strategies for developing your SOI marketing campaign, including the various channels you can use.

To learn more about SOI marketing from Brian, click here!


Learn more about the Metrix Coaching and Training program HERE.

About Brian Gubernick: In 2007, Brian Gubernick launched his real estate sales career in joining Keller Williams Realty and co-founding his team, Homehelper Consultants. From its inception, HhC experienced a great deal of success, specializing in assisting homeowners in financial distress. From 2009 to 2011, Brian was ranked #1 in the Office, top 10 in Keller Williams' Southwest Region (over 3,000 agents), and top 100 in the nation. Brian expanded Homehelper Consultants to Bellevue, WA in April 2011 and Portland, OR in February 2013. In November 2013, Brian and HhC extended its footprint to Oakland County, MI, and Las Vegas, NV. Homehelper Consultants is one of Keller Williams Realty's top producing teams in the world and was the 2015 recipient of Keller Williams' Innovator Award, awarded to the company's top performing "Expansion" team. The team has also been recognized by Real Trends/Wall St. Journal as one of the nation's top 250 producing teams (out of 1.2 million Realtors) for the past 3 consecutive years.



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